Running a Small Business
Through this approach of work and self-employment, you certainly begin to appreciate the companies and business owners you used to work for in how business through their perspective is much different to that of your own, when the capital income to keep the business running is now your full responsibility when there is no revenue.
Advertising & Marketing
For the likes of myself, I have been fortunate enough that the companies I previously worked for either had a marketing manager which I worked alongside or someone else in the company had been in charge of the advertising & marketing.
Now you have to open minded and willing to learn pretty quickly how the online world of advertising works to compete against some big companies which have much largers budgets than yourself especially as a start-up.
There are many ways online which you can advertise yourself for free, it is the matter of finding these online listings but the biggest of them all is all accessible on your websites, SEO, internal links and back-links.
I have found that there is a large online presence of communities predominantly on Instagram and Facebook, where people are more than happy to connect and interact with one another on topics that relate to their businesses, hobbies, inudstry of work and even have weekly online social sharings of each others posts and pages to create a sense of welcoming for everyone.
What People Do Not Tell You
Upon reading many topics, articles and posts online about people should start their own business online nowadays, it’s cheap, it’s affordable, anyone can do it. Yes, these are all true statements, everyone should but the question is, can they really do it and is it really affordable for you everyday person.
No matter what industry you wish to break into and start up as a small business, I am all for it, I will willingly help that person to start on their feet and provide some guidance in how to do certain tasks, but beforehand, I will tell them the reality of how much it costs, what it really takes to do it and take it forth because you have to remember, you might be ambitious to make money, but there is always someone else which as ambitious if not more and they will work much harder than you to get to their end goal.
The e-commerce business is a large, complicated online battle to see how high people can rank in search engines against competitors. You want to be found when people search particular words in a search engine for your website be displayed at the top of a search engine or even for your products to be displayed in as an enhanced shopping listing on the likes of Google.
In order to get there, it takes time, money and a lot of effort to rank against some of the biggest companies which have budgets far higher than your average small business owner.
This is where you have to look at other aspects of how can one get recognition elsewhere and including search engines, social media.
Social media posts consists of daily posts both on feeds and stories, pins and videos depending on which platforms you use, obviously the more the merrier, which means, more work.
At Unfound Home, we provide the best possible customer experience online, offering high quality products sourced in the United Kingdom.
We offer personal shopping experiences where if you cannot find what you are looking for on our store, we will provide you a 1-to-1 shopping experience in making sure we find what you need.
We look forward to seeing you at Unfound Home
“Where the Unfound becomes Found” — R.M